Compare the same kind of check
Keep the question, platform, location and date with the evidence. Changing the question or platform can change the answer; it is not automatically an improvement or decline.
AI visibility
Be part of
the answer.
See whether your business appears when people ask AI. Read the answer behind the finding.
Free visibility check.
Your starting point, with the context to choose what comes next.
Inside an answerFictional example
The customer asks
“Who designs small gardens in Norwich?”
ChatGPT-style exampleNorwich · garden design
You could explore Oak & Fern Gardens, a local garden-design business, alongside other providers. Look for relevant small-garden projects and ask how they approach your space.
Mentioned in this example.
A mention is a starting point. Check the description, the sources and whether the question matters to your customers.
Read the example evidence
Sample sourceOak & Fern · garden-design page
oakandfern.example/garden-designThe fictional page names the service and area. Check that the real information behind an answer accurately describes your business.
This answer and source are invented to explain the interface. No AI service was queried, and this is not a result for your website.
Audit → optimise → monitor
Turn a missing mention
into a useful question.
What information would help a customer understand and choose your business? Start there, then use the findings to decide what needs work.
| Check the foundation | Put your knowledge to work |
|---|---|
| What you offer and where you work | Confirm services, locations and customer fit. Keep important business information accurate and easy to find. |
| Questions your website leaves unanswered | Add useful explanations, genuine experience and relevant examples. Use facts you can support. |
| Whether people and crawlers can reach it | Review accessible pages, internal links and structured data that matches the visible content. |
| What changed after the work | Repeat comparable checks, inspect the answers and review real visits or enquiries where measurement is connected. |
Your business knowledge matters. Phii can help organise findings and draft the next step; you supply the facts about your offer, experience, availability and customers.
Measure without fooling yourself
Visibility is a signal.
Customers are the goal.
Keep observations separate from outcomes
Mentions and citations describe the checked answers. Website visits and completed enquiries need their own measurement. Review both when the necessary data is available.
Build on solid search foundations
Google's AI search guidance uses the same core SEO foundations; it does not require a special AI schema. Useful content, clear facts and accessible pages remain the work.
Read Google's guidance ↗
Geophii in context
Keep the question with the answer.
Read the question, the mention and its context together before choosing what to improve.
AI-generated scene · illustrative product data.Before you start
Your questions,
answered.
What does GEO mean?
Generative engine optimisation is a name for work intended to improve visibility in AI search experiences. Geophii focuses on practical improvements and the evidence available for each check.
Can you guarantee that ChatGPT will recommend us?
No. AI platforms choose their own answers and sources. Nobody can promise every customer will see your business.
Does this replace SEO?
No. Treat it as part of how people discover and understand your business, alongside conventional search and your website.
Explore related tools.
See where your business stands.
Start with a free AI visibility check. Then choose the work you need.