PAGES
The service page
Garden design in Norwich
Review how clearly it explains the service and the next step.Domain research
See the bigger picture.
Choose the useful detail.
Understand the topics and links behind a competitor’s visibility. Use keyword and backlink research to find opportunities that fit your own customers, offer and market.
Competitor contextKeyword opportunitiesBacklink research
A website in contextRead the pages, searches and connections together
See the shape of a website.
Use the same business context to connect the pages people find with the work worth investigating.
EXAMPLE WEBSITE
Oak & Fern
oakandfern.exampleTHE BUSINESS GOAL
One site. One shared context.More garden-design enquiries from homeowners in Norwich.
Then ask the useful question. What does the evidence suggest we improve, research or explain next?
A proposed research layout using the fictional tour business. No domain lookup runs here.
Explore the combined overviewWhat you can learn. What you can do.
Start with the opportunity you want to understand
Choose the service, market or customer question you want to investigate. Research the relevant search topics and compare backlink evidence for tracked competitors. Keep the question focused so the findings lead to a useful decision.
Use the right evidence for each question
Keyword estimates help you compare search opportunities. Backlink results reveal sources worth investigating. Your connected Search Console data shows how your own website performs in Google. Bring those views together without mistaking a provider’s estimate for a competitor’s private analytics.
Compare businesses that serve the same need
A site that ranks for your query is worth investigating even if it is not a direct commercial rival. Look at the search intent, geography and customer need before treating its content strategy as a model for your own.
Turn the comparison into work for your website
Use Phii or your connected assistant to explore the evidence and save useful keywords. Improve an existing page, plan supporting content or investigate a relevant link opportunity. Review the research price and the scope of any service you choose.
From understanding to action.
01
Name the decision
Choose the service, market and business question the research should inform.
02
Research the relevant topics and links
Compare keyword ideas and backlink evidence for the websites and markets relevant to your decision.
03
Choose your own opportunity
Use relevant findings to improve an existing page, shape a content brief or investigate a gap further.
A few things
you might ask.
Where do I run the research?
Use the keyword and backlink tools in your account, ask Phii or connect your preferred assistant through MCP. Paid research follows the relevant price and spending controls.
Can I see a competitor's actual sales?
No. Public search and link research does not provide their private analytics, leads or revenue.
Should I copy the pages that rank?
Use them to understand the question and the information a reader needs. Build your own useful answer from your offer, experience and evidence.
Explore related tools.
See where your business stands.
Start with a free AI visibility check. Then choose the work you need.