Keyword research
Start with a service, a place and the customers you want. Use keyword research to understand their questions and decide which opportunities deserve a place in your plan.
Inside the product preview
Compare enquiry searches with research questions before deciding what to write or improve.
Illustrative data · proposed screen design · explore the interactive example above.
A popular phrase is not automatically a good target. Start with what you sell, where you sell it and the customer you can genuinely help. Research for the wrong market can make a small opportunity look large, or hide a relevant local need. Confirm the market available for your check before using the results to brief work.
Available keyword information can include estimated monthly searches, cost per click, competition, difficulty and intent. Use those figures as context rather than a forecast of your sales. A smaller phrase that describes your service closely may deserve attention before a broad term that brings the wrong audience. Keep the date of the research in view when reviewing an older result.
Research in Geophii, with Phii or through your connected MCP assistant. Save the relevant keywords to the website, then match them to an existing page or a new content group. Each term should help explain a customer need and a sensible next step.
Choose a service or topic, identify the intended customer and confirm the research market. Keep the starting phrase close to your actual offer.
Compare the available estimates and search intent. Separate relevant possibilities from phrases that merely sound similar.
Keep selected keywords with the right website. Add meaningful tags so you can return to a particular service or theme.
Match the shortlist to existing pages, a proposed content brief or terms worth tracking. Review the scope and price of new work separately.
Treat provider metrics as estimates with a particular source, market and collection date. They help compare possibilities; they do not promise the number of visitors your page will receive.
Keyword research currently supports the UK, US, Canada, Australia and UAE. Choose the market that matches the audience you want to reach.
No. Research informs the decision. Saving a term, commissioning a draft and publishing a page are separate steps with their own controls.
Keyword research explores search phrases and their available metrics. Prompt research helps choose natural questions to check in AI answers. The same customer need may inform both.
Start with a free AI visibility check. Then choose the work you need.