What is holding
your website back?

Start with the words customers use when they need that service. Confirm the market, research relevant queries and compare them with your current page. Choose a clearer answer or a genuinely missing page before expanding into unrelated topics.

Walk through the page on a phone as a first-time customer. Can you understand the offer, find reassurance and complete the next step? Use Roast My Site to help investigate friction, then prioritise a change that can be observed.

Group the pages around the questions your customers need answered. Plan a main article with useful supporting pieces, improve thin answers and check overlapping pages. Use the group’s link map to guide readers towards the next relevant answer.

Inspect the relevant queries and pages before drawing conclusions from a domain score. Compare the information, usefulness and available link evidence. Choose a gap you can serve credibly, rather than copying the competitor's whole website.

Save the question, platform, date and actual answer. Check your own service information and inspect available citations. Correct inaccurate or missing business facts, then use comparable observations to assess whether the picture changes.

Reduce the next decision to a finding, a reason to act and a defined piece of work. Include the owner and any cost. Follow through to the delivery status and measure the outcome separately from the number of tasks completed.