The Geophii field guide
Practical reading on search visibility, website conversion and content. Choose the question you are facing.
Start with the people you want to reach and the decisions they need to make. Then use search evidence to decide which part of your website deserves attention.
Read the guide →Photo is an AI-generated business illustration.A visitor can like the look of your website and still leave without enquiring. Walk through the whole decision, from the first screen to the first reply.
Sometimes it does. Sometimes the useful job is to improve a page you already have. Give every proposed page a reason to exist before you start writing.
Explore the tools behind the advice
Start with a free AI visibility check. Then choose the work you need.